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TheGenieLab Blog

TheGenieLab Blog


We blog regularly. We enjoy sharing useful knowledge and information on ecommerce and news about TheGenieLab. We believe in sharing the benefit of our experience, and often cover Shopify, Magento and other platforms we work on.

Instagram TV - A quick guide

12 September 2018 by Fredy Dellis

A Quick Guide to IGTV [Infographic] Video has taken over content marketing and social media platforms in recent years. They’re on your Twitter and facebook timelines, your personal chats, and...

5 Announcements from Shopify Unite 2018 That Matter to You!

14 May 2018 by Genie Lab

The annual Shopify Unite partner and developer conference took place this week in Toronto, Canada with more announcements than ever before!As Shopify Expert Developers, we were thrilled to hear so...

Shoppable Products on Instagram

19 April 2018 by Genie Lab
Merchants can now tag products from their Shopify catalog on native organic content on Instagram to bring buyers into the shopping cart to purchase easier than ever in just a few short clicks.

Shopify vs Magento for Small Businesses

21 March 2018 by Genie Lab

SHOPIFY VS MAGENTO FOR SMALL BUSINESSES Choosing the most suitable e-commerce platform for building, managing and maintaining an online shopping platform is very important, and can be the key to...

Top 5 Tricks to Boost your Average Order Value

03 May 2016 by Genie Lab

Top 5 Tricks to Boost your Average Order Value Prosperity is the ultimate goal of every business beginning. At this point, maths of success appears to be simple, since every...

[INFOGRAPHIC] Social Commerce: Retailers Selling Socially

31 March 2016 by Nicole Carling

Businesses often wonder about the return on investment of social media. Are Facebook pages actually driving sales? Are all retailers using Twitter doing really anything for their bottom line? Should they...

What makes a successful Shopify or Magento theme?

13 January 2016 by Debbie Hopkins

At TheGenieLab, we are working on releasing products for ecommerce companies, to complement our service offering. We’ve worked with dozens of ecommerce retailers and some requests keep coming up. One...

Why are APIs Important in eCommerce?

12 December 2015 by Debbie Hopkins

Application Programming Interfaces (APIs) are an increasingly important way for software components to ‘talk’ to each other. They’re the ‘connector bits’ that allow one program to ask another questions, tell...

How to add conditional custom banners on product pages in Shopify

20 November 2015 by Genie Lab

Shopify - Conditional Banners for Product Page With Black Friday and Christmas around the corner, retailers are planning their discount and promotional strategy to implement into their ecommerce store. One idea is to...

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