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Facebook's new 'Search FYI', can marketers ignore it?

27 October 2015 by Genie Lab

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facebook advertising search fyi

Facebook has decided it's time to take on Google by adding search to it's feature set with 'Search FYI'. Up until now marketers have only been able to target users based on psychographics via sidebar ads and sponsored posts. Since Facebook started charging businesses to reach their fans either businesses have embraced it or run a mile to the likes of Google Adwords and instagram.

'Search FYI' is something that could make things interesting for business owners and potentially become a powerful content marketing tool to reach new customers.

Here are some key features of 'Search FYI':

Better search suggestions

Search results with public posts and posts from friends

Find public conversations with search

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