TheGenieLab Blogs

Each app in the Shopify App Store solves a specific problem for merchants. Some apps are built to help thousands of online sellers and others only serve one or two stores. Developing an app that fits seamlessly into a merchant’s website requires the right tools and resources. Here are some of the key aspects to consider before building a Shopif...

Launching an eCommerce store is an exciting time, but it can also be a bit stressful. It’s important to have a strategy in place so that your business can launch smoothly and avoid any mistakes that could derail your success. There are several strategies that can help you prepare your Shopify store for launch. Read on to learn more about them. ...

The key to running a successful retargeting campaign is relevancy. Ads that are irrelevant are a surefire way to annoy your audience and decrease the chance of conversions. Use retargeting ads to address any fears or objections that may have kept your visitors from buying. Examples include ad copy that highlights testimonials and case studies o...

ECommerce automation is a powerful technology that gives Shopify store owners the ability to consolidate business processes and uncover cost savings. It ensures that orders are fulfilled accurately, inventory levels are updated promptly, and customer inquiries are addressed consistently. While eCommerce automation does not eliminate room for er...

Word-of-mouth marketing is a powerful tool that can boost retail sales and eCommerce conversion rates. It involves creating experiences worth talking about, leveraging brand ambassadors, and driving a steady stream of referrals. Encourage existing customers to refer your products by rewarding them with unique codes or links that track the resul...

Running a Shopify store can be stressful, especially as it scales. Many routine tasks can become tedious and time-consuming, reducing your ability to focus on growing your business. With Shopify Flow, you can automate these errands, freeing up your team to focus on high-value tasks. In this blog post, we’ll discuss how to improve your Shopify a...

Ads on the Shopify App Store are a great way to get your app in front of merchants, but it's important to optimize them carefully. Today, we're making it easier to track the success of your campaigns with improved reporting. Start by optimizing your app name, including your keyword in the title tag if possible, and creating a compelling app des...

When an app has a high uninstall rate, it can be disheartening. But it’s important to look beyond the initial user interface and see what is causing churn in your merchants. Read on to learn 5 ways to fix the pitfalls of an app that is losing its value. Then, get the customer data you need to grow your business. The App Doesn’t Work It’s never ...

A well-designed integrated app can have a significant impact on your user base. With an integrated app, you can easily bring separate applications together to work in harmony and create new efficiencies and capabilities that are otherwise not possible. A successful app growth strategy involves a full-funnel approach that considers marketing at ...

  When it comes to running an eCommerce store, you need to have a good mindset and marketing chops. This means ensuring you have the right tools to help drive organic traffic, reduce acquisition costs, and improve conversion rates. As a result, you may want to consider investing in a Shopify app. But before you do, there are a few things you sho...

The app store has a wide variety of applications that you can install on your Shopify store. These apps can make your life easier by letting you do things like personalize your storefront search, edit meta fields, and connect with fulfillment companies. You can also ask a Shopify partner to create a custom app for your business needs. These app...

Shopify has started 2023 with the launch of Commerce Components, an enterprise-only offering set to transform the enterprise ecommerce space. We asked three of our senior management team for their insights on the significance of Commerce Components and what it means for enterprise retailers.