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Designing a questionnaire involves careful consideration of the research objectives, the target audience, and the type of information you want to gather.

1. Define Your Objectives:

• Clearly outline the goals and objectives of your research. What specific information do you want to collect, and how will it contribute to your overall study?

2. Identify Your Target Audience:

• Understand the characteristics of the people you will be surveying. Consider demographics, knowledge levels, and any other relevant factors.

Creating a video library organised by categories can enhance the user experience by making it easier for users to find and explore content.

Create main categories that broadly represent the content available. For example:

Crafting an effective CTA involves a combination of persuasive language, design elements and strategic placement. However, it is more than just language, customers when engaging with your product page need additional information (FAQs), what options to choose, quantities and what this product may relate to – for this there are several sections with Call to Actions – make them stand out, and help users decide what to do next.

An announcement bar being present as you are browsing pages helps keep the customers engaged, all the while keeping them focused in the event at hand. Especially useful on Sales days, this attention grabbing bar will help with your conversions.

When browsing a collection, especially large ones, you might be enticed to add some products to your basket, and then spend a bit of time in doing a final selection. To do this, the Quick Buy Popup which is a modal window can help you browse and add-to-cart all at once. With the full flexibility of selecting your variants and quantities, you can then see your selection in the flyout cart. We can also integrate You May Also Like in the flyout cart if you are matching products to your selection – all on the Collection page.

When matching a human figure to a product, the virtual shopping experience is getting challenged on size in either scale or dimension. Therefore when giving choice to the audience, a reference point must be provided to their reality to have the search results give them the relevant sizes. In this example, we take on a Bra size from various countries, and then provide an output of the sizes that would match their bust size. We show different styles that match the sizing charts – making the experience for users easier to find and purchase with confidence.

Mega Menus might be one option, but visuals are a lot more enticing than just clicking on text. Using a Slider, you can represent all your collections with a swipe of a thumb or finger on your smartphone, or a click of a mouse/trackpad. Make your content dynamic, and condense it into appealing visuals which differentiates your pages from the competition, all the while making it stylish and elegant.

Either a few products are to be highlighted, or a new introduction of a product needs awareness – the Sticky Product Navigation can be a promotional tool to have in your theme. Customers could easily be distracted as they read through the website. Keeping your visitors on task, this feature will successfully improve your conversions.

With the ability to switch and display two products in such a way that the features are highlighted to show their difference is a key usability experience, especially when you are considering price vs. application. This user experience can exemplify materials, technology, performance, capabilities, and a lot more – especially between 2 to 3 items. Communicate clearly to gain confidence in the purchase, increasing your conversions.

A T-Chart does a great job of listing all the features, and displaying the specifications between products. This reinforces the Compare Switcher to provide greater in-depth detail between those products. Keep in mind that call-to-actions such as Buy Now can be incorporated into the page as the decision is being made. This is again, a great way to increase your conversions.

Using visuals to communicate your event is key when visitors are on your page. These important cues help drive the message of the event across the site, and make sure they feel that the opportunity is to be engaged with. This feature is part of the overall experience with sticky header messaging, as well as strike-through pricing. It is all in the details, and every reinforcement helps your conversion goals.

Menus and Mega menus have become commonplace in the eCommerce industry. Now we can do an additional expansion of a side-bar menu to display different menu options such as categories and then move to other menu options – all dynamically. While Search is a good way to find what you are looking for, guiding your customers can be a quicker way to navigate to their needs.

When your product catalog needs to scale to another level, being able to have your collections such that they can have two hierarchies, gives the users a way to drill down for what they are looking for. Keeping your product organisation simple helps visitors to find what they are looking for to then have time to see what promotions are available.

Being able to clearly identify your selections will help visitors to add-to-cart with confidence. If your product page template needs enhancing with a better visual selection for variants and options, it is important to ensure that customers engage with clarity and determination to close the sale.

When presented with the opportunity to help your customers with volume discounting, it is an opportunity that should not be missed. When it comes to small businesses especially, every bit of a saving counts. Therefore displaying volume discounts on the product page so that they can achieve them in the cart is a great way to get an increase in conversions.

Why burden your visitors with having to enter their full details of Email, Name and address to to find the shipping costs and tax associated with their cart? You might as well ask for their Zip/Post Code and have it calculated to get a clear picture of your total basket cost. With Shopify Shop, Google Pay and other wallet checkouts this speeds up the process of deciding and converting from the cart page. This is especially a useful feature when dealing with bulk products where shipping can be considerable based on weight/volume.

With the focus on returning customers, reward them for their loyalty by tracking their purchases as well as giving them discounts when certain points are reached. Additionally, there can be tiers established for the total amount spent and providing them rewards for early access to introductory collections, or having limited edition collections not available to the general audience.

When packing a lot of information on a PDP, the client might lose sight of the Add-to-Cart Call-to-Action at the top of the page. For that reason, a sticky bar that can capture they decision of a customer while reading the content of the page is important. This facility is based on convenience, and helping the user experience for the audience. Variants and quantities, with a cost multiplier, are part of the selection as you add-to-cart. Keep your conversions high with better usability.